Make
House Selling Success!
If you bought a car, you could purchase a given model with selected features
from any dealer. Since the car comes from one assembly plant, it's going to be
the same whether purchased from dealer John or dealer Mark.
Homes are different. Each is unique, the marketplace is always in flux,
interest rates constantly change and new buyers search for homes each day. With
such fluidity, it requires Real Estate Agents to craft marketing plans
specifically for individual homes and market conditions.
Selling can entail a variety of marketing strategies. Once listed, it's likely
that the home will be quickly entered into the local MLS (Multiple Listing
Service) and placed on other property websites. The Agent routinely market by
mail with new-listing announcements and regular newsletters. Open houses,
broker access to the home via the use of a lock box and networking with both
local and out-of-town brokers are also common.
Much of a broker's work will be quiet and unseen -- yet important. The quiet
telephone calls, the work with contacts, the follow-ups with open-house
visitors, conversations with ad respondents, the web postings and other outreach
efforts are all part of the process required to sell homes.
Experienced Estate Agent bases their marketing efforts on previous transactions
and ongoing research.
How to market your home.
If you look at a typical transaction you can see that there are five general
areas where Real Estate Agents can assist in the home-selling process.
Closing: Once a contract for the
purchase of a home has been accepted, a series of inspections and checks
are typically required to satisfy buyers and lenders. Real Estate Agent
can help owners complete the transaction process by assisting with the
many requirements found in a typical sale agreement.
Pricing: Brokers do more than price
homes for sale, they also construct sale terms designed to speed the
selling process.
Negotiation: Real Estate Agent assist
owners in the bargaining process, offering advice and counsel as offers
are received and by working closely with legal counsel, tax specialists
and inspectors as required.
Preparation: Before being placed on the market,
homes must be in "show" condition. Estate Agent can explain what
repairs and upgrades are required for individual homes which are most
likely to produce the best results.
Marketing: Real Estate Agent will execute
strategies and programs to get the home sold. Typically this includes
placement on the local MLS and other properties websites as well as
related marketing, advertising and networking.
How to hold an open house.There are no universal
marketing standards for Real Estate Agent because marketplaces are
localized. For instance, open houses may be common in some communities but
rarely used in others.
In the case of an open house, the Real Estate Agent typically advertises that
the home will be open for a given period (2-5 p.m.
on Sunday). During the
open period, the agent will hosts the home while the owners leave for a few
hours.
At the open house (showhouse), the Real Estate Agent will provide literature, maintain a
visitor log and answer questions. By interacting with visitors, the Real Estate
Agent will seek feedback regarding the home and opportunities to follow up with
prospective purchasers.
How do you show your home online? The Internet is an important factor in real
estate marketing and will likely become more important in the future.
The Internet has two important roles in the real estate selling process. First,
it is a "place" to view real estate. Cyberprop.com, for example,
lists over hundred thousands homes, the largest group of homes online or off.
Individual Estate Agent also maintain thousands of localized sites while
professional groups and, likewise, industry organizations, have an online
presence.
Online real estate information includes not only home listings, but numerous
additional features and benefits.
Equally important, the Internet offers new communication media. E-mail and
instant messaging give Estate Agents and consumers more opportunities to keep
in touch. As the Internet evolves, more technologies and techniques will be
introduced to make transactions easier and more efficient.
ECKLAND PROPERTIES are Real
Estate Agents in Cape Town, South Africa servicing properties throughout
the Western Cape and more specifically the Northern Suburbs of Cape Town.
Specialising in the rental and sale of residential property in "Goodwood,
Parow" "Type: house, vacant land, apartment, flat, town house."
ECKLAND PROPERTIES are Real
Estate Agents in Cape Town, South Africa servicing properties throughout
the Western Cape and more specifically the Northern Suburbs of Cape Town.
Specialising in the rental and sale of residential property in "Goodwood,
Parow" "Type: house, vacant land, apartment, flat, town house."
Email us for more properties in other Towns!!!!!!!!!!!!