Once the decision to sell has been made, or you are considering the possibility of selling.
The following guidelines will assist you:
1. Look at adverts of other properties "on the market" in your area.
2. Call in 2 or 3 reputable, active agents in your area.
3. Obtain a current "market evaluation" average.
4. Discuss your view plans with the agents.
5. Ask the agents for a CV experience.
6. Decide to work with one agent, giving them a MANDATE and entrusting them to sell your home.
7. Work with an agent you feel comfortable with, you can trust, who can backup their "sales pitch" with facts and proof.
8. Discuss your requirements in depth with te agent, be sure there is an understanding, and then allow the agent
to get with the job.
9. Communication and feedback are most important.
PRICING YOUR HOME
Unrealistic pricing of your property and the ignoring of the advice of the professional estate agent and his backup analysis
about a true value of your home can be costly in the long run.
Listing a property at an unacceptably high price militates against the potential buyer who will, in turn, look around for
another property offering what he considers as better value.
If your house remains overpriced the danger is that your home will be on show for months and generally be considered
as the "market's wallflower".
Experience has shown that the initial period of exposure of a property is normally the best time to secure a good price.
HERE ARE SOME RELEVANT FACTS WHEN IT COMES TO PRICE SETTING:
1. Improvements to the property might be a draw card as far as you are concerned, but the buyer might not place
as much emphasis on those "personalised" aspects.
2. Hoping for substantial financial gain from a sale to fund a new car or business venture? Remember your home is worth
exactly what John Buyer is prepared to pay for it at any given time.
3. Replacement value? The figure is fine for insurance purposes but means very little in the market place.
4. Market value is a direct result of the laws of supply and demand. Every home is different. Your best to arrive at a
reasonable asking price is to listen to that reputable estate agent and his price motivation.
5. Your estate agent will present comparative prices taking into consideration, age condition and locality.
Remember to compare the price of your home with the actual selling prices of homes in the area.
6. Finally beware of exaggeration in pricing. Regrettably, there are agents who, in an effort to make a good first impression, might place an inflated price tag on your home and try to soften you up, thereafter presenting you with offers far lower than could have been secured by the experienced negotiaton in the first place.
WHY AN EXCLUSIVE MANDATE
1. Avoid paying double commission.
( If agent A introduces Mr. Jones and later agent B introduces Mrs. Jones, both have a claim for commission )
2. A moral comittment between yourself and the agent.
( You're depending on the agent and he knows if he does not do the job nobody will you hold one agent accountable and responsible )
3. Monitoring and control of the agents marketing plan.
( Together we will plan our marketing strategy and put in writing. We will start working from day one and not let up until your property is sold )
4. You will receive regular feedback.
( Open Mandate agents will not give true feedback about price incase the price is ajusted and the opposition has a buyer at that price )
ADVERTISING:
A far more generous advertising budget is allocated to Sole Mandates as the company is assured that this money shall not be wasted.
1. Your property becomes top priority.
( A good agent can only handle so many properties efficiently -
Sole Mandates ALWAYS RECEIVE TOP PRIORITY )
2. MORE AGENTS DO NOT MEAN MORE BUYERS!!!
ECKLAND PROPERTIES are Real
Estate Agents in Cape Town, South Africa servicing properties throughout
the Western Cape and more specifically the Northern Suburbs of Cape Town.
Specialising in the rental and sale of residential property in "Goodwood,
Parow" "Type: house, vacant land, apartment, flat, town house."
ECKLAND PROPERTIES are Real
Estate Agents in Cape Town, South Africa servicing properties throughout
the Western Cape and more specifically the Northern Suburbs of Cape Town.
Specialising in the rental and sale of residential property in "Goodwood,
Parow" "Type: house, vacant land, apartment, flat, town house."
Email us for more properties in other Towns!!!!!!!!!!!!